WestJet Unveils Global Future, New Brand Image

October 15, 2018

WestJet has unveiled its refreshed brand including a national advertising campaign, its first three international Boeing 787-9 Dreamliner routes and a new Platinum WestJet Rewards tier at an event in downtown Calgary.

Ed Sims, WestJet President and CEO, was joined for the announcement by Canadian community and business leaders.

The refreshed brand image outlines WestJet’s global ambitions and heralds new products aimed at international and Premium travellers. Called, Love Where You’re Going, the new WestJet commercial can be viewed here.

“Today’s announcement marks a pivotal time for WestJet,” said Ed Sims, WestJet President and CEO. “Love where you’re going embodies both the thrill of travel and the sheer ambition we at WestJet have for our airline. Our 13,000 WestJetters are unique assets, and what we deliver for our 24 million guests is something that cannot be replicated.”

Guests will start to see the updated brand image and positioning reflected in many of WestJet’s assets including westjet.com, WestJet’s airport presence over time across Canada and gradually across the fleet.

In addition to the announcement of the brand refresh, Sims also revealed today in Calgary that WestJet will launch its first three 787 Dreamliner non-stop routes from Calgary to Paris, Dublin and London to become the first Canadian airline to base its Dreamliner aircraft out of YYC Calgary International Airport. Both announcements will have substantial beneficial economic impacts on the Alberta region. The news release can be found here.

Finally, as part of the new WestJet, Sims also announced that WestJet Rewards will introduce a new Platinum tier, making it easier for WestJet Rewards members to get even more value from the frequent flyer program as the airline heads global. The tier is targeted for launch later this year. Details on the new WestJet Rewards Platinum tier and other changes to the program can be found here.

To get a feel for the new WestJet, please visit westjet.com.

About WestJet

Together with WestJet’s regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers affordable, flexible vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas. Members of the WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Members use WestJet dollars towards the purchase of flights and vacations packages to any WestJet destination with no blackout periods, and have access to Member Exclusive fares offering deals to WestJet destinations throughout our network and those of our partner airlines.

WestJet is proud to be recognized as Best Airline in Canada and Travellers’ Choice winner – North America for 2017 and 2018 in the TripAdvisor Travellers’ Choice awards for Airlines. The airline was also named the Travellers’ Choice Winner – Economy, North America, 2018. All awards are based on authentic reviews from the travelling public on TripAdvisor, the world’s largest travel site. We are one of very few airlines globally that does not commercially overbook.

WestJet is publicly traded on the Toronto Stock Exchange (TSX) under the symbol WJA.

Recent recognition includes:
2018 North America’s Best Low-Cost Airline (Skytrax)
2018/2017 Best Airline in Canada and Travellers’ Choice Winner Mid-Sized and Low Cost Airlines – Noth America (TripAdvisor Travellers’ Choice awards for Airlines)
2018 Travellers’ Choice Winner – Economy, North America (TripAdvisor Travellers’ Choice awards for Airlines)
2018/2017/2016 Canada’s Most Trusted Airline (Gustavson School of Business at the University of Victoria)
2016 Canada’s most reputable company for Corporate Social Responsibility (Reputation Institute)
2016/2015/2014/2013/2012 Ranked top three for Canadian Brands (Canadian Business Magazine)
2016/2015/2014/2013 WestJet RBC World Elite MasterCard ranked #1 in Canada (MoneySense magazine)